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Available at David Jones, Big W, Target, Baby Bunting, Bubs Baby Shop, Toys R Us and all good baby stores. For stores outside Australia

ChristinePortrait_crop Sept 2009 Practical Parenting Chris Interview Business

When Christine needed $10,000 to fund packaging her new Belly Belt maternity accessory, she decided to raise the money by selling her car. Peter Hooker, an equities analyst turned up to inspect her car, and ended up buying 50% of Christine’s newly formed company Fertile Mind, thus raising her packaging funds.

The Belly Belt is now sold in 26 countries. Fertile Mind has grown to become one of Australia’s most innovative and respected maternity and nursing wear manufacturers and distributors with over a dozen popular products represented including the MilkBar Nursing Pillow and the manduca® baby carrier.

SMH Business Market Place 22 Sept 2005 Nth Beaches Weekender March 2005 Charter pg 1-2

A former journalist with Channel 7 and Sky News, Christine first came up with the idea of the Belly Belt while she was pregnant with her eldest daughter.

Rather than go out and buy a whole new wardrobe of maternity wear, Christine devised a way to get more use out of her current wardrobe.


Fertile Mind co-owner


BellyBelt inventor and mother of 4